Dont Believe Everything You Read

January 3rd, 2007 by Dan Gaffney

The buzz I hear in the Sussex County retail business community seems very positive about profits in the fourth quarter of 2006. I was therefore surprised and disappointed to read such a doom and gloom report in the local Cape Gazette:

Local stores report sluggish holiday sales

By Molly Albertson

Cape Gazette staff

With the hustle and bustle of the holiday season largely behind them and now that the presents have been opened and the credit cards put away, retailers are surveying their shopping season. They’re finding this year was disappointing.
Shop owners and sales associates said this season wasn’t as profitable or as busy as last year.

 

Further reading reveals the source of the negative report; a clerk, a manager and two small shop owners. Using a total of four small stores out of hundreds in the Cape region, to make such sweeping negative business conclusions is irresponsible reporting at best. A better headline would read, “Four Local Shops Fail to Compete”, or something of this nature. Molly should broaden her horizons and circulate among the positive crowd, next time she wants to report on business. Bonnie Ladd would be a good person to talk with next time; she sent me this e-mail:

Good morning Dan!!!As for the business sales…I work in the City Of Rehoboth and I spoke with a lot of the business owners in town. Comments I heard from them was that it felt like July…they loved it. Tom @ Wooden Indian said that he couldn’t keep Godiva Chocolate on the shelves….so that blows the small items out the window!! Many people said that the after X-Mas sales were great and that they were selling a lot of sale items. I know I traveled Rt 1 and the Outlets were PACKED!!! Jewelry was selling at Elegant Slumming, they were busy & I even made a purchase there. I think over all the businesses were not complaining as much as the article states. Have a Great Day Dan and Happy New Year!!!

One Response to “Dont Believe Everything You Read”

  1. commonsense Says:

    Your report is AT LEAST as misleading as the article. No where in the article did it say that the four quoted were the ONLY people the writer talked to.

    I’m not saying that they DID talk to more, or that business WAS bad, only that you were reporting as if you knew for sure that only 4 people were interviewed for this article.

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