Tidbits from Mike Bradley's Portion of the Morning Team

Oct 30, 2013 -- 12:23pm

According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consumer insights project, teens use the Internet to research purchases, gather opinions from friends and to buy; 78 percent of females and 82 percent of males shop online, and respondents indicated that a mid-teens percentage of their spending is online.

Sixty to seventy percent of teens indicate they prefer to shop the Web sites of their favorite stores-based retailers. DVD by mail and streaming account for 52 percent of movie rentals and online music provider Pandora accounts for 25 percent of preferred music sources.

More than half of teens indicate that social media impacts their purchases with Twitter being the most important, eclipsing Facebook, followed closely by Instagram. But the popularity of Facebook is waning among teens with just 23 percent citing it as the most important, down from 33 percent six months ago and 42 percent a year ago.

Are you still indulging with bacon, pumpkin spice lattes and salted caramel? Sorry, but you're way out of the loop when it comes to the hippest flavor on the block! Yahoo.com reports the trendiest new foods taste like birthday cake, which is featured in vodka, yogurt, candy, iced tea and even M&Ms next May! ALLISON ROBICELL, a "Cupcake Queen" from New York, believes the goodness of vanilla, butter, sugar and eggs is "a time machine to a happy place," primarily because it's the "one day a year devoted to you."

A new study out from CorvisaCloud about customer service interactions finds about one-third of consumers who have a positive customer service experience will “give positive feedback” (31 percent) or “continue shopping with” (29 percent) the brand. But a poor customer service experience really imprints itself.
   --20 percent say they “are aggravated” because they must repeat information to multiple CS agents
   --31 percent say they'll only wait on hold 5 minutes before hanging up
   --one in six say they'd rather visit the dentist than call a customer service rep

As if they needed another one, here's a reality check for graduating college students: What you think is important in landing a job at that cubicle farm ain't as important to the potential employer as you think it is. A classic comic setup if ever there was one!
   The findings of a new survey, to put it in the most polite possible terms, call it "a gap between the skills hiring managers reported seeing in recent graduates and the skills the students perceive themselves as having mastered."

   --For starters, 50 percent of college students say they're very prepared for the workplace. Only 39 percent of hiring managers who've actually seen college students in action in the workplace agree.
   --More than two thirds of students think their GPA is important; less than half of hiring managers think so
   --Hiring managers say that personal connections are far less important to getting hired than students think they are
   --Your school's prestige ain't that important, either. From schools across the nation, 45 percent of students believe a degree from a prestigious school is very or extremely important to make them more attractive to employers. Only 28 percent of hiring managers found this important.
   So much for your Ivy League Achievement Mafia.

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