Learn how to better utilize your marketing budget!
Join The Talk of Delmarva & Chuck Mefford of BrandsFormation聽

on Wednesday November, 9th from 11am till 2pm.
This is NOT a sales pitch.

This IS a lunch & learn, offering valuable聽information and an opportunity to network!

To RSVP please email Marketing@WGMD.com聽

See all event details below

BrandKamp Save the Date Delmarva

BrandKamp is limited to 75 people, includes lunch, and is free if you register in the next two weeks. At the door registration is $95.00.

KampFire Video 1: Headline

Key Takeaways:

  • Having something that works isn't enough. You need to how聽how and聽why ... and be right about it! Allows for:
    • Coming up with a strategic plan.
    • Utilizing your unique techniques.
    • Formulating a systematic, measurable method for success.
  • Your聽marketing plan should be proactive instead of reactionary.

KampFire Vidoe 2: What is the #1 Secret Marketers can Learn?

Key Takeaways:

  • "When you focus on things you cannot control, it adversely affects the things you can control."
  • You are in control of your advertising budget. Don't waste time and money without a plan.

KampFire Video 3: Does Your Company Have a WOW Factor?

Key Takeaways:

Key takeaways:

  • 40:60 ratio
    • ~40% of your business's perception from a customer comes from your products and/or services.
    • ~60% of your business's perception from a customer comes from what they benefit聽in addition to a product and/or service they already know they are going to receive.
    • This gives your business a leg-up with competitors.
    • Learn to to effectively communicate with the public at large. Tell your business's story to the masses ... and have it be heard (in a way they remember)!

KampFire Video 4: What Can Your Business Learn from Harry Houdini?

Key Takeaways:

  • Sometimes it's not the complicated aspects of business that get people tripped up -- it's the things that聽are simple.
  • There may be a tendency to overthink solutions and problem solving methods. Simply apply Occam's Razor.

KampFire Video 5: What is your Difference Maker?

Key Takeaways:

  • Difference Maker:
    The thing that makes your business stand out from other like industries.
  • "Better Ingredients, Better Pizza"
    • (note: you have an immediate affiliation)
    • Not just a tagline. Also creates a unique idea that separates its identity from other pizza places and removes generic association from customer assumption.
  • Be specific, be distinctive
    • Avoid broad words and phrases.
    • "Quality service" isn't evidently differential.
    • Must be something that is modifies a particular attribute.

KampFire Video 6: Does Your Marketing Tell a Story?

Key Takeaways:

  • People do not pay attention to things they don't have if it is uninteresting.
    • No one wants a brick of bland facts thrown at them.
    • They will not remember the details about what you're selling and how you're selling it.
    • They聽will remember story incorporated elementsthat become immediately associated with your brand.
  • The protagonist of the stories a brand tells is the customer聽not the company.
  • Consider:
    • How do you measure the success of storytelling?
    • Where is the best place to tell this story?

KampFire Video 7: Too Many Cups

Key takeaways:

  • Go聽deep not聽wide with your advertising budget.Don't spread your message too thin. The goal is to increase frequency.
  • Too many advertising avenues will dilute your message.
    • Learn how to own one part of the market pool and of mental real estate in certain groups.
    • Messages and stories will not stick to an audience without out substantial exposure.
  • Don't underestimate how long it takes for something to stick.
    • Audiences are exposed to multiple brands a day (not just through ads)!
    • Repeatability + Consistency = Memorability

KampFire Video 8: Do you have a Marketing Mix or Mess?

Key takeaways:

  • 60:40 ratio of long-term strategies and short-term strategies.
    • 60% of marketing should be long-term brand building.
    • 40% of marketing should be short-term sales activation.
  • NOTE: Make sure the message between both long-term and short-term strategies are consistent!
    • Ideally, both strategies will tie into each other and naturally support each other.
  • Assume you have one paddle and/or one ladle (method of advertising) per soup (market).
    • You can buy several flat paddles to scoop out of a broad number of pots, but it'll be ineffective.
    • Or you can invest in one or two deep ladles!