Let DTD Media's Talk of Delmarva help you grow your business.
(302) 945-2050
Our Team of Local Marketing Representative and National Experts can place your ads on the following platforms:
The Talk of Delmarva
OTT
92.7 WGMD
98.5 WUSX
TheTalkofDelmarva.com
IndustryNewsOnline.com
CTV
Why Advertise with the Talk of Delmarva
Advertising on "The Talk of Delmarva" radio station offers several unique benefits for businesses targeting the Delmarva Peninsula:
1. Hyper-Local Targeting: "The Talk of Delmarva" specializes in serving the Delmarva Peninsula, providing businesses with a highly targeted platform to reach local residents and potential customers.
2. Engaged Audience: As a prominent local radio station, "The Talk of Delmarva" likely has a dedicated and engaged audience who tune in regularly for news, talk shows, and community updates, ensuring that your advertising message is heard by attentive listeners.
3. Credibility and Trust: Local radio stations often have established credibility and trust within their communities. By associating your brand with "The Talk of Delmarva," you can leverage this trust to enhance your brand image and connect with consumers on a more personal level.
4. Cost-Effective Advertising: Compared to larger regional or national media outlets, advertising on a local radio station like "The Talk of Delmarva" can be more cost-effective, making it accessible for businesses with varying budget sizes.
5. Flexibility and Customization: "The Talk of Delmarva" may offer flexible advertising packages that allow businesses to tailor their messages based on specific time slots, target demographics, and promotional objectives, ensuring maximum impact and return on investment.
6. Community Integration: Local radio stations often play an integral role in community events, fundraisers, and local news coverage. Advertising on "The Talk of Delmarva" can help businesses demonstrate their commitment to the local community and foster positive relationships with residents.
7. Quick Reach and Response: Radio advertising offers a rapid turnaround time from concept to broadcast, allowing businesses to quickly launch campaigns and respond to market changes or promotional opportunities in real-time.
Overall, advertising on "The Talk of Delmarva" radio station provides businesses with a powerful platform to engage with local audiences, build brand awareness, and drive sales within the Delmarva Peninsula market.
How can DTD Marketing help you?
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Expertise in Brand Strategy: Emphasize your company's deep understanding of brand strategy and its ability to develop compelling brand identities that resonate with the target audience.
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Creative Design Services: Showcase your company's creative design services, including logo design, visual branding elements, and brand collateral such as business cards, letterheads, and brand guidelines.
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Comprehensive Branding Solutions: Highlight the company's holistic approach to branding, which may include brand positioning, brand messaging, brand storytelling, and brand architecture.
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Customized Branding Solutions: Stress your company's commitment to providing tailored branding solutions that meet each client's unique needs and objectives.
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Proven Track Record: Feature case studies or client testimonials that demonstrate your company's successful branding projects and the impact they've had on clients' businesses.
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Market Research and Analysis: Highlight your company's expertise in conducting market research and competitive analysis to inform brand strategy and positioning.
- Digital Branding Services: Showcase digital branding services such as website design, social media branding, and digital content creation to ensure a consistent brand presence across online channels.
7. Digital Branding Services: Showcase digital branding services such as website design, social media branding, and digital content creation to ensure a consistent brand presence across online channels.
8 Brand Management and Consulting: Offer brand management services to help clients maintain and evolve their brand over time, as well as strategic consulting to address specific branding challenges.
9. Focus on Results and ROI: Communicate the company's focus on delivering tangible results and a positive return on investment for clients through effective branding initiatives.
10. Partnerships and Collaborations: Highlight any partnerships or collaborations with other businesses or industry experts to showcase the company's network and resources.
11. Thought Leadership and Educational Content: Provide valuable insights and resources through blog posts, whitepapers, webinars, or podcasts to establish the company as a thought leader in branding and marketing.
12. Easy Contact and Consultation Process: Make it easy for potential clients to get in touch and schedule consultations by including clear calls-to-action and contact forms throughout the website.
By effectively communicating these key highlights, DTD Marketing can attract and engage potential clients.
The Talk of Delmarva started as a radio station licensed to Rehoboth Beach, Delaware. The license was originally operated by WLRB from 1976 to 1980. In 1980, Joseph C. Giuliani, Gene McCoy, and David Schoumacher purchased WLRB and filed to change the call sign to WGMD. For several years, WGMD played an easy listening format. However, David was a journalist at heart and convinced Rush Limbaugh to broadcast on an FM frequency. Until then Rush was only heard on the AM frequency.
David understood the community and helping businesses. He attended many seminars about marketing and met Chuck Mefford many years ago. Chuck has written books on branding and travels around the country helping grow small businesses into well know brands.
While Joe, Gene, and David have all passed away, Mark Giuliani (Joe's Son) continues to operate WGMD and purchased WUSX branding both as The Talk of Delmarva.
How does this help your business? DTD Media, the parent company of The Talk of Delmarva has several platforms designed to grow your business. Platforms include radio stations WGMD and WUSX, websites, TheTalkofDelmarva.com and IndustryNewsOnline.com. We also bring in nationally know talent to help with OTT, Cable TV, Social Media, and Geo spatial digital advertising.
The TalkofDelmarva.com brings the community local news, weather, and sports. The home page provides you current weather, lists the schedule on both stations, allows you to listen to the stations, and has current news postings. Additionally, you can get specifics on weather throughout Delmarva, ask legal questions on the Tipping the Scales of Justice, and there is a poll that provides us feedback on our company.
You can find a contact information, community calendar, outreach page, and photo of the day, under the Extras menu.
InudstryNewsOnline.com offers audio and video podcasts focused on specific industries. Current podcasts include Tipping the Scales of Justice a show covering the legal industry. In the A/E/C (Architecture, Engineering, and Construction, and There is also Workplace Innovator hosted by Mike Petrusky which covers creating a better place to work
In the future, we will be adding shows for more industries and shows about each industry.
Geofencing in the context of digital advertising involves setting up virtual boundaries or perimeters around specific geographic locations, such as stores, events, or neighborhoods. These boundaries are defined using GPS, RFID, Wi-Fi, or cellular data, and when a mobile device enters or exits the designated area, it triggers a targeted advertising campaign or message to be delivered to the user's device.
Here's how geofencing works in digital advertising:
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Setting Up Geofences: Advertisers use geofencing software or platforms to create virtual boundaries around physical locations relevant to their advertising objectives. These locations could include retail stores, competitor locations, event venues, or high-traffic areas.
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Targeting Audience: Once the geofences are set up, advertisers define the audience they want to target within these designated areas. This can include users who enter or exit the geofenced area, dwell within the area for a certain amount of time, or meet other predefined criteria such as demographics or interests.
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Delivering Targeted Ads: When a user's mobile device enters the geofenced area and meets the specified targeting criteria, they become eligible to receive targeted advertisements or messages. These ads can be delivered through various channels, including mobile apps, websites, social media platforms, or even through push notifications.
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Personalized Messaging: Geofencing allows advertisers to deliver personalized and contextually relevant messages to users based on their real-time location. For example, a retail store could send a special offer or promotion to users who are near their location, encouraging them to visit the store and make a purchase.
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Tracking and Measurement: Geofencing technology provides advertisers with the ability to track user interactions and measure the effectiveness of their campaigns. Advertisers can monitor metrics such as impressions, clicks, conversions, foot traffic, and return on investment (ROI) to evaluate the success of their geofencing campaigns and make data-driven optimizations.
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Enhancing Engagement and Conversions: By delivering targeted ads to users when they are in close proximity to a physical location or during relevant moments, geofencing can help enhance engagement and drive conversions. Users are more likely to respond to ads that are timely, contextually relevant, and personalized to their current location or situation.
Overall, geofencing offers advertisers a powerful tool for hyper-targeted advertising, enabling them to reach their desired audience with precision, deliver personalized messaging, and drive real-world actions based on users' physical location. It's an effective strategy for maximizing the impact of digital advertising campaigns and engaging consumers in meaningful ways.
Terrestrial radio refers to traditional broadcast radio stations that transmit radio signals over the airwaves using terrestrial (ground-based) transmission towers. These stations operate within the frequency range allocated by regulatory authorities such as the Federal Communications Commission (FCC) in the United States. Terrestrial radio stations typically broadcast a variety of programming, including music, news, talk shows, sports, and advertisements.
Key features of terrestrial radio include:
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Local and National Coverage: Terrestrial radio stations can provide both local and national coverage, with some stations focusing on serving specific geographic regions or communities, while others have a broader reach across the country.
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Analog Transmission: Historically, terrestrial radio stations have used analog transmission technology to broadcast radio signals over the airwaves. However, many stations have transitioned to digital broadcasting in recent years to improve audio quality and efficiency.
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Free Over-the-Air Broadcasting: Unlike satellite radio or streaming services, terrestrial radio is typically free for listeners, as they only need a radio receiver to tune in to their favorite stations. This accessibility has contributed to the widespread popularity of terrestrial radio as a source of entertainment and information.
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Advertising Revenue: Terrestrial radio stations generate revenue primarily through advertising, as advertisers pay to air commercials or sponsorships during programming breaks. Advertisers often target specific demographic groups or time slots to reach their desired audience effectively.
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Diverse Programming: Terrestrial radio stations offer a diverse range of programming to cater to various interests and preferences. This may include music genres such as pop, rock, country, jazz, and classical, as well as news, talk shows, sports commentary, and other content formats.
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Local Community Engagement: Many terrestrial radio stations play an important role in their local communities by providing news updates, promoting local events, supporting charitable initiatives, and serving as a platform for community voices.
Despite the rise of digital media and streaming services, terrestrial radio remains a popular and influential medium for entertainment, information, and advertising. It continues to play a significant role in the media landscape, serving diverse audiences and providing valuable content to listeners worldwide.
Terrestrial radio advertising refers to the practice of promoting products, services, or brands through traditional broadcast radio stations that transmit radio signals over the airwaves using terrestrial (ground-based) transmission towers. This form of advertising involves purchasing airtime on radio stations and airing commercials or sponsorships during designated programming slots.
Key aspects of terrestrial radio advertising include:
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Broadcast Reach: Terrestrial radio stations have the ability to reach large audiences within their broadcast range, which can vary from local to regional or national coverage depending on the station's power and frequency allocation.
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Local and National Advertisers: Terrestrial radio advertising caters to both local businesses targeting specific geographic regions and national advertisers seeking broader audience reach. Advertisers can choose to run ads on individual stations or across multiple stations within a network to maximize their exposure.
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Ad Formats: Terrestrial radio advertising offers various ad formats, including traditional audio commercials, sponsorships, live reads by radio hosts, branded content segments, and promotional announcements. Advertisers can customize their messaging and ad creative to suit their brand identity and campaign objectives.
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Targeted Demographics: Radio stations often cater to specific demographic groups based on their programming format, such as music genre, talk radio, news, or sports. Advertisers can select stations and time slots that align with their target audience demographics and interests to ensure their ads are reaching the right listeners.
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Frequency and Timing: Advertisers can schedule their radio ads to air during specific times of the day (e.g., morning drive time, afternoon rush hour) or during popular programs to maximize audience engagement and response rates. Repetition and strategic timing are important factors in driving brand recall and response among listeners.
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Cost-Effective Advertising: Terrestrial radio advertising can be a cost-effective option for advertisers, especially for local businesses with limited marketing budgets. Advertisers can negotiate ad rates based on factors such as airtime duration, frequency of ads, and audience size, making it accessible to businesses of all sizes.
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Measurement and Analytics: While terrestrial radio advertising may not offer the same level of detailed analytics as digital advertising, advertisers can still track key performance indicators such as reach, frequency, and listener response through audience surveys, call tracking, website traffic analysis, and promotional code redemptions.
Overall, terrestrial radio advertising remains a popular and effective medium for reaching target audiences, building brand awareness, and driving consumer action through engaging and persuasive audio messaging delivered via broadcast radio stations.
Digital advertising refers to the practice of promoting products, services, or brands using digital channels and technologies. Unlike traditional advertising methods such as print, television, or radio, digital advertising leverages internet-based platforms and devices to reach target audiences. This type of advertising encompasses a wide range of formats, including display ads, video ads, social media ads, search engine marketing, email marketing, and native advertising, among others.
Key characteristics of digital advertising include:
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Targeted Audience Reach: Digital advertising allows advertisers to target specific audience segments based on demographics, interests, behaviors, and other criteria. This targeted approach helps increase the relevance and effectiveness of ad campaigns, as ads are served to users who are more likely to be interested in the advertised products or services.
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Measurable Results: Digital advertising offers robust analytics and tracking capabilities, allowing advertisers to measure the performance of their campaigns in real-time. Metrics such as impressions, clicks, conversions, engagement rates, and return on investment (ROI) can be monitored and analyzed to evaluate the effectiveness of ad campaigns and make data-driven optimizations.
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Flexibility and Customization: Digital advertising platforms provide advertisers with flexibility in terms of ad formats, placements, targeting options, and budget allocation. Ad campaigns can be customized to align with specific marketing objectives, target audience preferences, and channel preferences, allowing for greater control and optimization of advertising efforts.
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Interactive and Engaging Content: Digital advertising enables the creation of interactive and engaging ad content that can capture the attention of target audiences and encourage interaction and engagement. Video ads, rich media ads, interactive banners, and social media ads are examples of formats that leverage interactivity to enhance the user experience and drive action.
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Global Reach: Digital advertising allows advertisers to reach audiences on a global scale, transcending geographical boundaries and time zones. With the widespread adoption of internet-connected devices such as smartphones, tablets, and computers, advertisers can connect with consumers anytime, anywhere, across different devices and platforms.
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Cost-Effectiveness: Digital advertising offers cost-effective solutions for advertisers of all sizes, with flexible pricing models such as pay-per-click (PPC), cost-per-thousand-impressions (CPM), and cost-per-action (CPA). Advertisers can optimize their budgets and allocate resources efficiently to maximize the impact of their campaigns within their financial constraints.
Overall, digital advertising plays a crucial role in today's marketing landscape, providing advertisers with powerful tools and strategies to reach target audiences, drive engagement, and achieve their business objectives in an increasingly digital world.
OTT stands for "Over-The-Top," and it refers to the delivery of video content over the internet, bypassing traditional cable or satellite television providers. OTT platforms deliver content directly to viewers through internet-connected devices such as smart TVs, streaming media players (e.g., Roku, Amazon Fire TV), gaming consoles, smartphones, and tablets.
OTT has become increasingly popular due to its convenience, flexibility, and ability to provide personalized content experiences. Here's how it can help market your product or service:
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Targeted Advertising: OTT platforms often offer advanced targeting capabilities, allowing advertisers to reach specific audiences based on demographics, interests, and viewing behavior. This targeted approach increases the effectiveness of advertising campaigns and ensures that your product or service is being promoted to the right audience.
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High Engagement: OTT viewers tend to be highly engaged with the content they are watching, leading to higher ad recall and engagement rates compared to traditional television advertising. By advertising on OTT platforms, you can capture the attention of viewers who are actively engaged with the content they consume, increasing the likelihood of driving action or conversions.
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Brand Awareness and Visibility: OTT advertising enables brands to increase their visibility and reach a broader audience, including cord-cutters and cord-nevers who may not have access to traditional television. By leveraging OTT platforms, you can raise awareness of your product or service among a diverse audience and generate interest in your brand.
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Flexibility and Control: OTT advertising offers flexibility in terms of ad formats, placements, and campaign targeting options. Whether you're looking to run pre-roll ads, mid-roll ads, or sponsored content, OTT platforms provide the flexibility to tailor your advertising strategy to align with your marketing objectives. Additionally, you have control over aspects such as budget allocation, frequency capping, and ad creative, allowing you to optimize your campaigns for maximum effectiveness.
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Measurable Results: OTT advertising provides robust analytics and measurement capabilities, allowing you to track the performance of your campaigns in real-time. You can monitor key metrics such as impressions, clicks, completion rates, and conversions, enabling you to assess the effectiveness of your advertising efforts and make data-driven optimizations to improve ROI.
Overall, OTT presents a powerful opportunity for marketers to reach target audiences in a highly targeted, engaging, and measurable manner. By incorporating OTT advertising into your marketing strategy, you can effectively promote your product or service, increase brand awareness, and drive business results in today's digital landscape.
Chuck Mefford is a marketing expert known for his expertise in brand positioning and advertising strategies, particularly within the context of small and medium-sized businesses. He is the founder and CEO of BrandsFormation, a company that specializes in helping businesses develop strong brand identities and effective marketing campaigns to differentiate themselves in competitive markets.
BrandsFormation offers a proprietary marketing methodology called BrandsFormation System, which is designed to guide businesses through the process of building and promoting their brands. The system emphasizes the importance of crafting a compelling brand story, identifying unique selling propositions, and developing consistent messaging across all marketing channels.
Chuck Mefford is also the author of several books, including "BrandsFormation", "BrandsFormation for Healthcare", and "Tickle the Toes. Touch the Heart, and Change the Mind." He frequently speaks at conferences and events, sharing his expertise on brand building, advertising, and marketing strategy.
Overall, Chuck Mefford's BrandsFormation is dedicated to helping businesses establish strong brand identities, connect with their target audiences, and achieve their marketing goals through strategic branding and advertising initiatives.
Testimonials
The Talk of Delmarva has been helping turn businesses into brands for over forty years. Our two stations, WGMD FM 92.7 and WUSX FM 98.5; our websites, TheTalkofDelmarva.com and IndustryNewsOnline.com; and our social media platforms provide us the platforms to help you grow your business.
DTD Media can help you reach your existing customers and find new customers with our radio and digital platforms.
Additionally, we can help you build your brand through our mixture of local and national partners that provide branding, digital reach, geofencing; jingles, SEO improvements; social media, website development, OTT, and television advertising.
We are excited to share with you four videos from our happy customers who have experienced the benefits of bringing DTD Media on board as part of their marketing team. Below are some testimonials from some of our successful businesses.
Southern States Milford Co-Op, Inc.
Captain's Pizza and Restarurant
1776 STEAKHOUSE
Rehoboth Beach Running Company
Advertise with the Talk of Delmarva
(302) 945-2050
Our professional marketing staff is trained by and works with a leading branding company, BrandsFormation, to grow your business. The partnership with BrandsFormation allows us to bring in national talent for writing commercials, developing jingles, and building a brand for your business that brings your business to top of mind. Today, we are more than radio. Our traditional and digital content help you build a brand and reserve a piece of real estate in the mind of a customer.
We offer BRANDKAMP, a BrandsFormation seminar, twice a year, free of charge to our clients. This event educates business owners on how to get the most out of their marketing budget. Unlike other sales events this is not a hard sell. This is educational and will help you grow your business.
We can also help you build out and manage social media. Our team can create accounts for your business on social media platforms and manage posts to help you grow traffic. Do you already have accounts? Are you too busy to keep your accounts up to date? Let our team work to manage your social media. We have a system in place to clean up your account and create posts and build your brand.
We have helped businesses on Delmarva grow for over forty years.
Please fill out this form to reach a Marketing Representative at the Talk of Delmarva. Since 1980, WGMD has been helping businesses on Delmarva grow. In its second generation, Resort Broadcasting Co., is now DataTech Digital and while still based in Rehoboth Beach, DE we have expanded our platform to include WUSX in Seaford, DE. Our digital platform is growing. In addition to WGMD.com The Talk of Delmarva now includes the TALK of DELMARVA.com, IndustryNewsOnline.com, and in the future RealNewsTalk.com.
How can we help your business?
(302) 945-2050
DataTech Digital, LLC (DTD Media) is more than a broadcasting company. DTD Media's multiple platforms help you build your brand and help you with your marketing needs. We understand that you have many options to choose from, and we appreciate the opportunity to build your business.
At DTD Media, we specialize in helping small businesses build a brand and measure growth using the power of radio, social media, websites, podcasting, streaming, and geo-fencing. Our team of experts has years of experience in the industry and can help you develop a comprehensive marketing strategy that meets your unique needs and goals.
Here are some of the key benefits of working with us:
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Multi-Platform Marketing: We offer a wide range of marketing services across multiple platforms, including radio, internet, podcasting, streaming, social media, and geo-fencing. This allows us to reach your target audience wherever they are and provide a consistent message across all channels.
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Customized Solutions: We understand that every business is unique, which is why we offer customized marketing solutions tailored to your specific needs and goals. Whether you need help with social media management or want to launch a new podcast, we can help you achieve your objectives.
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Expert Guidance: Our team of experts has years of experience in the industry and can provide you with the guidance and support you need to succeed. We stay up-to-date with the latest trends and best practices in marketing to ensure that you get the best results possible.
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Measurable Results: We believe that marketing should be measurable, which is why we work with you to find ways to measure growth, track your progress, and measure your success. This allows you to make data-driven decisions and adjust your strategy as needed.
We understand that competing against larger companies can be challenging, but we believe that our expertise and dedication to our clients sets us apart from the rest. If you’re looking for a partner who can help you build your brand and achieve your marketing goals, look no further than DataTech Digital.
Please let us know if you have any questions or would like to learn more about our services. We look forward to hearing from you soon!