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"Many a small thing had been made large by the right kind of advertising"

BY MARK TWAIN

Advertising... What is it?

Advertising, in the purest sense, is nothing more than conveying a message that you have something that you would like others to partake of.

What Advertising Can do for Your Business?

  • Advertising can Establish and Maintain your Identity (Branding) by constantly reminding consumers about the benefits of your company, product or service.
  • Attract new customers and encourage existing customers to buy more of what you sell.
  • Enhance your reputation and dispel misconceptions that consumers may have about your business.
  • Consistent and Frequent advertising will give you the competitive edge to build sales and increase your bottom line.

4 Focal Points in Determining Advertising Direction

  • What is my product or service?
  • Who are the potential users of my product or service?
  • What message would I like to convey to those potential users of my product or service?
  • What vehicle (media) offers me a good potential of reaching my聽target audience?
    "Target Audience" - The potential users of your product or service.

The 4 Basic Fundamental of Results Driven Advertising

  • RESONANCE聽- "Engaging Creative". Deliver a clear, concise message that relates聽directly to your potential customer and the benefit for them to choose your business.聽Make the first line of your ad entice the listener to want to hear the second line.聽Limit your ad to one core message and one call to action聽(call us, stop in, visit website).聽Cramming too much information into an ad will lose the attention of the listener.
  • REACH聽- Choosing a vehicle (media) that will offer the potential of having your聽message reach a significant number of potential users of your product or service.
  • FREQUENCY聽- Getting your message out there as many times perday as possible. If聽you ever raised children, you know the necessity of repetition to get a response.
  • CONSISTENCY聽- Maintain a consistent long term advertising presence to Establish聽and Maintain your Identity.聽 Consistency keeps your business "Top of Mind" with聽consumers.聽聽Absence of Presence gives your competition the competitive edgeas聽they remain committed to Consistency in their advertising.

Why Choose WGMD?

  • HISTORY -聽WGMD has served our listening area since 1980. We are well branded聽in our community with a loyal listener base and THE source for "newcomers" to聽become familiar with our community and our merchants. WGMD's longevity is the聽result of long term, consistent advertisers who have found WGMD to be an effective聽advertising vehicle.
  • FORMAT -聽WGMD's "Interactive" News Talk, Lifestyle Talk and Sports Talk format聽attracts more than just listeners; they are "Radio Fans". They are more attentive to the 聽programming content, therefore more attentive to the advertising. Research indicates that commercials played in a Talk Format have approximately 2 to 3 times the impact compared to a music format. Over the past several years, studies of radio listeners indicate the Talk Format Audience is very politically active, has a higher level of education, is more economically affluent, consumes a wide variety of goods and聽services and prone to charitable activities and charitable donations.
  • LOCAL FOCUS聽- WGMD's programming is extensively "LIVE and LOCAL",聽allowing more flexibility and creativity with advertising venues to better serve the聽needs of our business community.
  • MULTIPLE MEDIA PLATFORMS聽- Aside from on air broadcasting on 92.7 FM,聽WGMD's programming is simulcast in "real time" on numerous platforms:聽Streaming on WGMD.com; Tune-In Radio for internet and mobile devices; AHA聽Radio, the latest technology for automotive listening; Zeno Radio, a dial in listening聽service (302 781- 8267) and the WGMD APP, a free download accessible to Android聽and IOS.聽Our advertisers are heard on our multiple platforms just as they are聽heard on our "airwaves" at No Additional or Separate Cost to our advertisers.聽WGMD's popular website, WGMD.com, is an effective media to gain exposure for聽your business with direct link to your business website. Presence on WGMD.com is聽included in many of our advertising plans.
  • ALL INCLUSIVE PRICING聽- WGMD does not charge any additional or separate聽charges for Talent fees, Production fees, or Ad Change fees.
  • KNOWLEDGABLE SALES STAFF聽- WGMD's Marketing Consultants are trained聽and knowledgeable in advertising fundamentals to assist and guide you in creating a聽marketing plan, effective ad copy and advertising schedules to provide you the most聽potential for your advertising investment. You choose what days you want your ads to聽run and we do not limit your Ad Schedule to specific weeks within the month.

FOR MORE INFORMATION CONTACT SANDY CHRISTENSEN

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